Peak District Design – Point of Sale and Packaging…

The brief was to create a generic, environmentally sensitive packaging system built around a series of square images that can be flexed and adapted for economical reasons, to multiple shapes and sizes. The graphics will need to be used for Cube boxes, Tubes, Booklets, Brochures, Flyers and Exhibition display material. The visual work is shown…

Peak District National Park – infographic work

The Peak District National Park required graphic design and visual work to tell the story of how important 555 square miles of National Park are on a local, regional and global level. A great many visuals were created, the summary of which is shown below, that tethered a typical visitor to the landscape through the…

Finding the emotional connection in logo design

Sheffield Sling Surgery required a full corporate identity… I thought a few personal notes on the process behind producing this logo for the lovely people at Sheffield Sling Surgery might be interesting. The brief was unusual and in written form came along the lines of ‘I want something I will love’. My motivation was high…