Hope Valley Gym needed an image overhaul

Above: New look logo, retaining the tick from the previous logo. Above: Flyer cover design Above: Gym Poster Design Above: Gym Motivational Poster Design Above: Advertisment Design  

Finding the emotional connection in logo design

Sheffield Sling Surgery required a full corporate identity… I thought a few personal notes on the process behind producing this logo for the lovely people at Sheffield Sling Surgery might be interesting. The brief was unusual and in written form came along the lines of ‘I want something I will love’. My motivation was high…