website code and development

Web design is easy!

Everybody can see what you do, it is live, it is instant and it is all online and in your face. Website code and development is however a greater challenge to get to grips with.

We see it as the huge volume of iceberg under the water, the legs of the swan, the massive 'under the surface' gargantuan beauty of the work. Most people never see or ever look at the elegance of the code that lies beneath - why should they. If it all works at the front - That's fantastic.

Here at Hammer we are proud of the code we write.

It is elegant and the currency of brilliance is that same simplicity that makes a great design great - style, minimalism and smart thinking.

If you aren't the sort of person who hits the 'view source' button on your web browser - that's fine by us - that's the business we are in - but if you are, you might be impressed by some of our team here. Smart cookies these code monsters - every bit as beautiful as the natural forces that shape those antarctic sculptures hidden away below the 75th degree of latitude.

Why the code is so important

Apart from the obvious, that your code is the engine that drives the machinery of your website, it is also very much under scrutiny by those marvels of the modern internet era the search engines. They tirelessley trawl billions of websites and look at the detail, the ratio of content to code as well as the many other aspects of your online equity.
in summary, the more content you can have visible and ready for them, the happier they are that you are being helpful and as it's one great big democracy out there - the better you do by way of thanks.