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hammer design :: web site design :: search engine optimisation (SEO)

The holy grail for most websites is ‘to be found easily’ through the popular search engines such as Google. The process whereby a website’s code is favourably written for the search engines is known as optimisation. It is part of the necessary and constantly repeating cycle that helps drive a site up the search engines rankings – we call it post publishing.

  • optimisation

    optimisation

    • investigation: the hammer design 100 point checklist
    • planning: keyword analysis and targets
    • implementation: code optimisation
  • submission

    submission

    • regular submission practices
  • reporting

    reporting

    • ranking and position reporting
  • promotion

    promotion

    • online promotional campaigns
    • offline promotional campaigns