Wybone

Wybone design and build just about any piece of furniture for the high street, the park and public areas - they needed a website which would sell this and which could flexibly manage all these options...

The Client

Wybone are the UK's leading suppliers of high-quality street furniture and waste management systems.

Apart from supplying a significant percentage of this country's litter bins and sackholders they have huge manufacturing premises in Barnsley, South Yorkshire where great design ideas can be created, pressed, cut, bent, cornered, welded, assembled, sprayed, coated and turned out and onto the streets, certified and to the highest standard of product design.

The Summary Brief

To deliver a complete redesign of the previous website to incorporate all the new product options as well as the new brand look and feel. To rebuild and upgrade the content management system, the back office, to include new easier to use features and enhanced functionality for the Wybone staff. To fully redevelop and incorporate a completely new and totally flexible e-commerce system.

The Aims and Purpose of the website

Primary
To create a website that sells more Wybone product.
Secondary
To enhance the Wybone brand and align to offline activity.
To create a much simpler to order user experience.
To create improved brand loyalty.
To introduce social network marketing to Wybone customers and prospective customers alike.

The Requirements

Site wide
• New atypical typeface integration, Button design, New usability features, Story viewer development.
• On brand background graphics
Product Pages
• Multiple image display - Facility to display images from mini gallery
• Ability to associate 'all products with all pages' and 'all pages with all products' across the whole site
• Social Networking 'likes' and 'comments' to each product page
• To create unique URL for a product page when products associated with multiple pages
• Create selectable product choices and options for every product
• Create associated technical information download

Onsite Search
• Extended onsite 'smart search' algorithm that presents a quick search onsite with a series of prioritised results

Content and Product Management System
• Easy to add, edit and organise product management system
• Bespoke price banding and management
• Ordering process that can be converted to a cart process

Delivered Skills

Website and graphic design: Web site design and build
Website coding and development: Extensive CSS styling. Ajax, Javascript.
Chameleon Content Management System: Enhancements and development to page management.
Yukon Fox E-commerce product management system: Bespoke product management, categorisation and organisation
Technical: Web server configuration services to multiple domains
Web Server Hosting: Database optimisation and managed serving to maintain a fast loading website
Search engine optimisation: Consultancy, site management and statistics reporting

The Outcome

Increased online customers enquires and sales.
Improved search engine results. Additional case study on this achievement available.
New look design and appearance.
Easier to use website. Faster and more straight forward organisation of pages onsite.