Friends of the Peak

Hammer are appointed to build a fast and friendly website in keeping with the best traditions of the Peak District National Park heritage...

The Client

Friends of the Peak are a long-standing organisation dedicated to safeguarding the landscapes of the Peak District. They start life in 1924 and have much success, including the purchase of the Longshaw Estate by the National Trust and being instrumental in having the Peak District declared the country’s first national park. They strive to protect and support local rural communities and the beauty and tranquillity of the Peak District.

The Brief

1. To create a new online look and feel
2. To create a simple e-payments system through members and friends fundraising pages.
3. To reorganise and simplify management of lengthy pages that are regularly changed
4. To create a date driven system for news, events and blogging
5. To create simple galleries within galleries for the future

The Process

Hammer Design respond to the challenge of working closely with the Friends of the Peak District to produce a website that meets the brief.
In addition, full training is provided by Hammer Design on how to most efficiently manage the new website.

The Skills

Graphic design
Website coding, design and development
Website CMS
SEO Consultancy
E-Payments system
Online marketing consultancy and html email fulfillment

The Product

Website and graphic design: New typeface and colour pallette, Button design, Story viewer development
Design and development: Date driven pages and indexing system. Fully compliant system.
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation.

The Outcome

Results: New Look
Technical: Increased indexing of website pages with search engines.
Managerial: Easier to use website. Faster and more straight forward organisation of pages onsite.