Exposed Magazine
The naked truth - Exposed's new online magazine unveils itself as a state-of-the-art website without compromise, designed, stripped to the bone and rebuilt from scratch...
The Client
Exposed Magazine is South Yorkshire’s premier listings magazine and has been so for a number of years. It is a vibrant, upbeat, commercial vehicle appealing to a wide range of age groups from students to 35+ year olds. Distributed free around South Yorkshire, Exposed has a readership in excess of six figures.
The Brief
The Sheffield-based team required a full magazine design overhaul, a new matching website design to incorporate a full CMS and some ‘quick link’ specialised page search functions. SEO approach and link hierarchy is a very important part of the website structure and its online presentation.
The Process
The Hammer Design team went back to basics, throwing away any unecessary code and non essential design items. The objective was to write an original coded system of page meta tagging for the quick lookup of Gigs, Events, Reviews and Calendar events. This all new system would allow the client to easily tag each entry and the user to single click to get results on either a desktop or smartphone browser. Multiple page templates allow Exposed staff full control of their magazine content and presentation.
The Skills
Design
Coding design and development
CMS
E-marketing support and consultancy
SEO Consultancy
The Product
Website design: To match print layouts and design - fonts and block useage.
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring.
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML page feeds.
Additional product: Magazine new look. Hammer worked with the Exposed team to create a series of modern new magazine print template designs.
The Outcome
Results: Sheffield has a spanking new online listings magazine.
Testimonial
"Hammer Design have built a secure, well structured and easy to use web platform that means once you've gone live, keeping your site fresh and newsworthy is incredibly simple. As a business they are creative with a can do attitude and have been a pleasure to work with." Phil Turner, Exposed Magazine
