Eco Eco
The new world. Eco-Eco set the all the bars very high: design, cart, usabilty and optimisation.
The Client
Eco Eco have campaigned hard to bring organic and ethical goods to the online marketplace. Now very sucessfull, they are offering a comprehensive range of beautiful things for the home and garden, a great range of organic and ethical clothes for men, women and children as wel as a giftware range that includes products designed and manufactured by themselves.
Eco living in the Peak District - it's a 'win win' strategy.
The Brief
1. To replace the previous website with a very new, stylish website thatoffered the latest online shopping features
2. To allow the client to instantly add, update and link related products together to other pages and information
3. To allow the efficient management of stock
4. To allow the efficient management of customer client records
5. To improve and streamline the e-commerce functionality and
6. To maintain already good SEO and rankings at launch
The Process
This website is the third incarnation for Eco Eco. Hammer Design built the second Eco Eco website and Alison built the first.
It was very refreshing to work with somebody who knew our business a little. It also ensured a detailed functional specification and a thorough delivery.
The Skills and Services
Graphic Design
Website coding, design and development
CMS (content management system)
SEO (consultancy)
E-commerce
Web serving and hosting
The Product
Website design:
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
E-Commerce: Yukon Fox E-commerce from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax, Javascript. Database optimisation. Google XML product feeds.
The Outcome
Increased sales. Increased page indexing of product with search engines. Improved page management.
