Audio Images

The sound of success. Hammer's new designer store front leads to a higher volume of sales for retail experts.

The Client

Audio Images starts life as a Hi-Fi shop in Sheffield in the late 1970s where it offers the best in Hi-Fi systems from some of the world’s best manufacturers.  Expansion into Home Cinema and the design, specification and installation of full home control systems follow.  Commitment to the best equipment and a thorough knowledge of products earn Audio Images a well-deserved reputation for excellence.

The Brief

• Audio Images current static website is in need of a redesign and a dynamic backend that can be easily accessed, pages that can be easily added, edited and archived.
• To take the online presence to a new level, to showcase its products, to advertise its second users equipment and to promote its installation services to a broader range of clients around the UK.
• To develop the company image online to match instore perception and reputation as first class retailers and installers of the highest quality Audio Visual and Hi-Fi systems.
• To provide a customer only (log in access) private pages for support, help and price lists.

The Skills

Graphic Design
Coding design and development
CMS
SEO Consultancy
Photography

The Product

CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML page feeds.

The Outcome

Results: Increased sales of second hand product listed online.
Increased search engine rankings. Extended number of Keywords in Google first page position.
Fulfilled brief.

Testimonial

'Many thanks for the new website, our customers love its modern 'look and
feel'. It's so simple to use that after only half an hours tuition everyone in the
company can update the pages, so it's easy to keep the site fresh and up to
date.'
Rick Weldon, Managing Director.