The extraordinary X-Kit Jacket launched on 01-04-2015 which is coincidentally April Fools Day.

The outdoor world is being turned upside down.

Hereford based extreme-equipment manufacturer X-Kit are launching the most extraordinary jacket in the World the X-Barp. Hammer Design put together their marketing material from the ground floor up.

Breaking new ground in Jacket fabric technology. It is 100% waterproof, 100% windproof, lighter than anything else on the market and warmer than a goose down duvet. Almost unbelievable.

X-Bubble technology was originally designed for filtration in the sewage industry, a story not dissimilar to global fabric giant Goretex®.


The April 1st launch video:

The extraordinary X-Kit; X-Barp Jacket launch. 01-04-2015 from Hammer Design on Vimeo.

Teaser Campaign:












creative_marketing, advertising, print_design, logo_design, promotional_design, graphic_design