The extraordinary X-Kit Jacket launched on 01-04-2015 which is coincidentally April Fools Day.
The outdoor world is being turned upside down.
Hereford based extreme-equipment manufacturer X-Kit are launching the most extraordinary jacket in the World the X-Barp. Hammer Design put together their marketing material from the ground floor up.
Breaking new ground in Jacket fabric technology. It is 100% waterproof, 100% windproof, lighter than anything else on the market and warmer than a goose down duvet. Almost unbelievable.
X-Bubble technology was originally designed for filtration in the sewage industry, a story not dissimilar to global fabric giant Goretex®.
The April 1st launch video:
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