welcome to Yorkshire's Turner trails
Following in Turner's footsteps
After winning a 7-way agency pitch Hammer Design was appointed by Welcome to Yorkshire (formerly the Yorkshire Tourist Board) to create a tourist map of the 77 places in Yorkshire that JMW Turner, the famous watercolour artist, visited on his grand tour of 1806, and which inspired some of his most famous works.
Hammer’s appointment was initially for the graphic design and interpretation panels at various locations on the trail that Turner visited, but the scope of work broadened to encompass graphic design, print management, photographing many of the sites, signage and the development of an interactive and highly informative micro website called Turner Trails. Hammer was also asked to produce a number of FSC oak benches at numerous sites where visitors can reflect on these great places and a 76 page guide book that illustrates and invites visitors to travel this huge and pioneering tourist trail around Yorkshire.
AND EVEN MORE STEPS...
A year long project, Hammer Design are to write, photograph, design and manufacture many oak frame panels and benches, designed to last another few hundred years along with the responsibility of delivering a full heritage interpretation plan which includes several innovative mixed media surprises to be rolled out and implemented in several phases throughout the remainder of the year.
Associated Links: The Guardian, Welcome to Yorkshire, Turner Trails.
