A Golden dream and the Bluebell girls
Making dreams come true. Minds, bodies and souls came together for this worthwhile cause.
Gillian Scotford had a dream to produce a charity book to raise funds for the Hospice where her children are cared for. She set up and founded Tom's Golden Miles, a campaign centred around Bluebell Wood Hospice, tirelessly driving and pulling together friends and colleagues from the many professional corners of her life to raise much needed funds.
Hammer Design has always been keen to work with her. It is a heartfelt and worthy cause and one of which we are proud to be a part. Thus far we have been responsible for a small website and more recently the book of the walk and all the necessary publicity material around it.
The brief:
To produce a charity book of a walk to raise funds and awareness for Bluebell Wood Children’s Hospice in Sheffield.
To design a beautiful, easy to read, simple to use book that could be added to later and developed for reprints.
Aims and requirements:
To illustrate and map the route while creating an advertising vehicle.
To create a masthead and style that would carry through onto t-shirts, merchandising, banners, point of sale as well as the book itself.
To create photographs that inspired and raised the desirability of the book.
Our process challenges:
Photography of the whole walk across several seasons.
Photo editing and selection from 1000+ photographs.
Artwork and copy editing from multiple sources.
Preparation to print to perfect bound.
Deadline to be hit for book launch.
The outcome:
Hugely successful sales of the book, with distribution now running into Waterstones, Blackwells, major supermarkets as well as local distribution at many bookshops and Chatsworth Estate.
Delivered:
200pp perfect bound book.
Banner stands.
Point of Sale.
Posters.
