The Client

Exposed Magazine is South Yorkshire’s premier listings magazine and has been so for a number of years. It is a vibrant, upbeat commercial vehicle appealing to a wide range of age groups from students to 35+ year olds. Distributed free around South Yorkshire, Exposed has a readership in excess of six figures.

The Brief

The Sheffield-based team required a full magazine design overhaul, a new matching website design to incorporate a full CMS and some ‘quick link’ specialised page search functions. SEO approach and link hierarchy is a very important part of the website structure and its online presentation.

The Process

The Hammer Design team went back to basics, throwing away any unecessary code and non essential design items. The objective was to write an original coded system of page meta tagging for the quick lookup of Gigs, Events, Reviews and Calendar events. This all new system would allow the client to easily tag each entry and the user to single click to get results on either a desktop or smartphone browser. Multiple page templates allow Exposed staff full control of their magazine content and presentation.

The Skills

Design
Coding design and development
CMS

E-marketing support and consultancy
SEO Consultancy

The Product

Website design: To match print layouts and design - fonts and block useage.
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring.
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML page feeds.

Additional product: Magazine new look. Hammer worked with the Exposed team to create a series of modern new magazine print template designs.

The Outcome

Results: Sheffield has a spanking new online listings magazine.

Testimonial

TBC

The Client

Friends of the Peak are a long-standing organisation dedicated to safeguarding the landscapes of the Peak District. They start life in 1924 and have much success, including the purchase of the Longshaw Estate by the National Trust and being instrumental in having the Peak District declared the country’s first national park. They strive to protect and support local rural communities and the beauty and tranquillity of the Peak District.

The Brief

1. To create a new online look and feel
2. To create a simple e-payments system through members and friends fundraising pages.
3. To reorganise and simplify management of lengthy pages that are regularly changed
4. To create a date driven system for news, events and blogging
5. To create simple galleries within galleries for the future

The Process

Hammer Design respond to the challenge of working closely with the Friends of the Peak District to produce a website that meets the brief.
In addition, full training is provided by Hammer Design on how to most efficiently manage the new website.

The Skills

Graphic design
Website coding, design and development
Website CMS
SEO Consultancy
E-Payments system
Online marketing consultancy and html email fulfillment

The Product

Website and graphic design: New typeface and colour pallette, Button design, Story viewer development
Design and development: Date driven pages and indexing system. Fully compliant system.
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation.

The Outcome

Results: New Look
Technical: Increased indexing of website pages with search engines.
Managerial: Easier to use website. Faster and more straight forward organisation of pages onsite.

The Client

Highlander are an IT and telecoms services provider with a strong reputation for delivering the highest standards in support, project delivery and commercial guidance for their clients. With almost 20 years experience in developing systems for small and medium sized organisations, Highlander adheres to its core principles of care, dedication, professionalism, respect and trust to ensure the highest standards of customer service.

The Brief

1. To replace the old website with an updated version;
2. To allow the client to instantly update content and images;
3. To provide a separate guest area;
4. To improve SEO and rankings at launch.

The Process

Hammer Design methodology: Client meeting, Brief taking, Goal setting, Design materials gathering, Photography, Flat visuals, Sign off, Coding to development and testing area URL, Backend roll out and integration, Integration of CMS to template designs, Test launch, Approval, Testing, Browser testing, Content population, Client training, Website launch, Post launch meeting and appraisal, Additional development and enhancement, Additional content population.

The Skills

Brand consultancy
Graphic design to website visuals
Server side coding, website design and development
CMS
SEO Consultancy
Photography

The Product

Website design: Exciting new Web 2.0 features, news feeds, dynamic news pages and calendarisation.
CMS: Chameleon Content Management System from Hammer Design.
Technical: CSS styling. Ajax Javascript.

The Outcome

Results: A new look and outstanding presence amongst IT providers.
Increased page indexing with search engines. Improved page management.

Testimonial

"Highlander had started the process of looking for a new website provider when someone told us 'try Hammer'... We did that and haven't looked back!
Engaging with Si and the team was an easy and enjoyable process and our needs were addressed at the outset.
The team at Hammer then presented their ideas and, after some consultation, we launched the new site with great anticipation.
We are currently working our way around the website and the 'total control' that we have over the content and the ease at which we can change the site is fantastic.
The next step is search engine optimization and we are certain that once we climb the rankings the enquiries will increase even more
We are looking forward to continuing our relationship with Hammer and ensuring that our site gives us what we need now, and into the future
A happy customer"
Steve Brown, Managing Director.

The Client

Audio Images starts life as a Hi-Fi shop in Sheffield in the late 1970s where it offers the best in Hi-Fi systems from some of the world’s best manufacturers.  Expansion into Home Cinema and the design, specification and installation of full home control systems follow.  Commitment to the best equipment and a thorough knowledge of products earn Audio Images a well-deserved reputation for excellence.

The Brief

• Audio Images current static website is in need of a redesign and a dynamic backend that can be easily accessed, pages that can be easily added, edited and archived.
• To take the online presence to a new level, to showcase its products, to advertise its second users equipment and to promote its installation services to a broader range of clients around the UK.
• To develop the company image online to match instore perception and reputation as first class retailers and installers of the highest quality Audio Visual and Hi-Fi systems.
• To provide a customer only (log in access) private pages for support, help and price lists.

The Skills

Graphic Design
Coding design and development
CMS
SEO Consultancy
Photography

The Product

CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML page feeds.

The Outcome

Results: Increased sales of second hand product listed online.
Increased search engine rankings. Extended number of Keywords in Google first page position.
Fulfilled brief.

Testimonial

TBC

The Client

Shape is a family-run business founded in 1967 and 20 years ago were one of the first companies in the UK to develop the idea of posture seating by introducing the then revolutionary ‘kneeling chairs’ from Stokke in Norway, to the north of England. The company’s focus on ergonomics has become the foundation of their business today and is reflected in the client’s commitment to building customer relationships and providing a personal service.

The Brief

a) To design and build a stylish website that is fast, easy to use, update and maintain. To develop and build an e-commerce back end that allows multiple product options, prices, associations and is still easy to use.
b) Shape Seating want to carry their cool contemporary design led image from their modern office premises and brochure pages to their all new website.
c) To carry over successful page rankings, retain hard coded meta information and all the hard SEO work undertaken on the previous website.
d) Multiple functional requirements - Quick one-click quotations for ease of trade customer use; private guest log in section; multiple tabbed page associations provides extensive 'on one page' information and feedback.

 The Process

Hammer Design listens closely. A clear outlined functional specification from the start ensured functionality expectations are met. Multiple client meetings ensured design, build and delivery expectations are exceeded.

The Skills

Graphic design, website design to visuals
Website coding, design and development
CMS build and bespoke
Database import from previous website
E-commerce
SEO Consultancy

The Product

Website design: To match print design brochure style, original designs created for all other aspects.
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML page feeds.

The Outcome

Results: Overall improvement in volume presence in the search engines, new and extensive individual product indexing, easier to use, more comprehensive website.
Sales and traffic: First indications are excellent.

Testimonial

'It has been a pleasure working with Hammer Design - the whole team have been incredibly helpful, knowledgable, and friendly to deal with. Most of all they have been receptive to all my ideas and requests, allaying any fears I've had throughout the process.
We have been given a first class service, and a first class website. I would not hesitate to use Hammer again for any web development or SEO. They know what they are talking about!'  Mark Hallam, Managing Director, Shape Posture Seating

The Client

Safariquip started out in 1982 by providing expedition gear solutions to major clients in the television, oil, survey and travel industries. Following that success they turned their attention to products for individual travellers and adventurers. More recently, they have been market leading the online sales of particular outdoors products for tropical climes.

The Brief

1. To replace the old website with a new, stylish, visually relevant website that is easy and quick for customers to navigate;
2. To allow the client to instantly update and link related products and content and manage stock and client records efficiently;
3. To improve and streamline the e-commerce functionality and;
4. To maintain SEO and rankings at launch.

The Process

Hammer Design work very closely with Safariquip to build their new website to their specification, writing new code specifically tailored to their needs. Et voila, a new, easy to use CMS with new, improved e-commerce functionality.

The Skills

Design
Coding and design development
CMS (content management system)
SEO (consultancy)
E-commerce

The Product

Website design:
CMS: Chameleon Content Management System from Hammer Design plus bespoke tailoring
E-Commerce: Yukon Fox E-commerce from Hammer Design plus bespoke tailoring
Technical: Extensive CSS styling. Ajax Javascript. Database optimisation. Google XML product feeds.

The Outcome

Results: Increased indexing of product with Google, Increased page indexing in general - all pages, Increased sales, Improved page management

Testimonial

"We have been really impressed by the speed with which our development has been delivered. The overall sales and indexing results are now much better than previously. Well done Hammer.”

Heritage Interpretation and design case studies can be found on www.heritageinterpretation.org website.