Here at Hammer Design we focus a lot of our attention on producing websites that are easy to navigate, easy to maintain, easy to update and are built on a foundation of solid systems.  Making websites easy on the eye is however just as important.  When Ethical Kidz challenged us to produce an ecommerce website to appeal to children (or the child in any adult) we jumped at the chance.

Pulling out all the stops our design team worked with a set of beautifully illustrated visuals for the Ethical Kidz website. With inspiration from the likes of Quentin Blake the graphics were designed to lend the website a strong character but, so that they did not take over, be used sparingly in conjunction with neutral background colours.  Striking this balance is key in web design, offering a strong look to a website without crowding the senses and making a page look cluttered.

Now that Ethical Kidz has been given the green light we are looking forward to building another website that is easy to use but which has a truly unique look and feel.

Keep your eyes peeled for the launch in the new year!

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