blog - Lessons from the front line

The hammer design blog is the area of our website where we can offer helpful advice, get a few interesting notes online, occasionally exercise our healthy sarcasm or take an irreverent look at our own work and the online world community.

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Mar 16th 2011 Lessons from the front line

To be a profitable business it needs to:
· create and deliver something of value
· that other people want or need
· at a price they are willing to pay
· in a way that satisfies the customers needs and expectations
· so that the business generates enough profit to satisfy the businesses owners to continue

The more formal titles for this are:
Value creation
Marketing
Sales
Value delivery
Finance

But really it's common sense that we all need to remember periodically.

“A business is a repeatable process that makes money – everything else is a hobby”

Si Homfray

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