blog - Fri 2nd Oct 2009
The hammer design blog is the area of our website where we can offer helpful advice, get a few interesting notes online, occasionally exercise our healthy sarcasm or take an irreverent look at our own work and the online world community.
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Oct 2nd 2009 Populate your keywords tag, but not for Google
Over on the Google Webmaster Central blog, there's an informative page on Google's attitude to the keywords tag in HTML - its not interested.
Long time web authors will no doubt be aware that when search engines first started becoming prevalent on the internet, the main 'Search Engine Optimisation' technique was to populate the HTML meta 'keywords' tag with a large list of everything you wanted to be found for. This practice of 'keyword stuffing' was frowned upon and Google's answer was to ignore the keywords tag and develop a better search robot and algorithm that didn't need it.
If you write content for the web, or are about to do so, the exercise of coming up with the keywords list is arguably more valuable than the actual keywords tag itself. In any case, be sure to include your keywords for a given page in a meta tag because although Google doesn't pay attention, other search engines do.
Beginning next month - the Hammer Design 6x6 offer for well-optimised search engine friendly websites.
Original Source: Google Webmaster Central blog
