blog - June 2009

The hammer design blog is the area of our website where we can offer helpful advice, get a few interesting notes online, occasionally exercise our healthy sarcasm or take an irreverent look at our own work and the online world community.

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Jun 30th 2009 Cascading Style Sheets

What is CSS?

CSS is short for Cascading Style Sheets. CSS is a language used to separate elements written in a markup language. CSS allows designers to bespoke the look and feel of a website design. Designers have total freedom over font, colours, background images, margins, navigations and general layout of a website.

10 reasons to use CSS

 • To enhance user experience by making a site more aesthetically pleasing.
• Makes small design updates easier
• Keeps the design consistent throughout
• Allows alternative layouts/templates for example. blog or events pages can have different styles.
• Allows designers and Developers to work independently
• Makes the pages render quicker as CSS files are stored in the Cache
• It is very quick to make small alterations for future development
• For our clients with a CMS (content managed systems) it gives them a robust template for consistant content.
• There are Search Engine benefits as the ratio between code and content is in the favour of content.
• Accessibility -  People who experience readability issued caused by the appearance of a page can choose to view it without the style sheet or, if they know what to do, replace it with their own user-defined style sheet.

CSS in various browsers

CSS is handled differently across browsers. There are a number of known bugs in IE (internet explorer) but good CSS can accommodate for these shortcomings.

Ryan

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Jun 7th 2009 The Golden Rule of Web Marketing

I thought the best place to start our new website design and marketing blog would be the beginning.

Nice and obvious really.

There seems to be one Golden Rule above all the other Golden Rules of marketing which is...

Treat people as you would wish to be treated yourself.

So here it is; pithy and to the point.

Rule No. 1

I wish to be treated with respect, talked to as I would converse with friends and above all honestly.

I hope you are going to enjoy our blogs - I am sure they are going to be fun to write, but their purpose remains as serious to us, as it is to you, which is a simple guide to save time, so you can concentrate on the more important things in life, like children, the great outdoors and untying the knots of unecessary online complexities.

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Jun 3rd 2009 Happy sailing, a dignified launch...

Gently, unannounced and quietly the new hammer design website was turned on as the veteran old site was docked in the boatyard of heritage internet vessels.

No champagne was wasted or smashed into her side - just a busy clicking of keyboard strokes and a passionate wave of her founders arms. Quiet smiles all round as her proud fabricators hammered the last rivet in place, moved stat counters, coded pages across and checked links.

She slid into the world wide ocean a hull with no frills and no real imagery just a skeleton ship awaiting the sail makers and carpenters, eager to build her cabin, fill her sails and really feel the wind in her sails…

We all wish her well, and all who wish to sail with her.

Si Homfray

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