si homfray - creative director
Si Homfray is the founder and driving force behind the Hammer mission to simplify, beautify, challenge and reshape commercial communications on and offline.
24 years of professional experience as an entrepreneur, marketing consultant and graphic designer working in website design, print design and exhibition design with an enormous variety of clients on thousands of projects, should ensure that a relationship with Hammer Design will be an asset to any company.
Simon Homfray set up both Hammer Design and Living Art as a natural progression of personal interests. Original ventures interdependent of each other these two new businesses set new standards in commercial strategy and environmental conscience for the next era.
Originally trained as a Sheffield University medic in the 1980's, Si developed his principles of excellence across multiple skils and disciplines only after many years of setting up and building several successfull businesses such as The Futon Workshop (furniture manufacture and retail), Diagram (design and marketing agency), Imagine (exhibition printing) and more recently Vivid Creative (graphic design agency).
After his clients' work, Si is passionate about everything design based, graphic, on two wheels, film, mountaineering, photography, poetry and travel.
Si hanging out of the helicopter on the days shooting for Rugged Reflections - A Living Art project for the Lake District NPA.
favorite things:
food: wagon wheels
place: skye
gadget: iPhone
software: Fireworks
film: il postino - although it changes every 3 months
mountain: Tryfan
book: Lonely Planet guide to Antarctica
song: Whitesnake - here I go again
thing: BMW GS 1150 bike
star sign: aires
more about Si Homfray
