the hammer design mission

A refreshing approach which avoids banging the old marketing cliches around... but just what does hammer design really believe in?

1.  TO MAKE SALES FOR OUR CLIENTS

We are in the business of making sales for our clients first and foremost.

2. TO PRODUCE MATERIAL THAT WORKS - THAT REALLY WORKS

We are in the communication business - producing clear and effective communication through every means possible - all of the time creating material that works. Measured, reviewed, tested and run through a great many rinse cycles. Correctly managed through our established processes – Hammer Design’s work can then really start to deliver better than expectation – creating the magic!

3. TO REMAIN CONSTANTLY FLEXIBLE - ADAPTING TO CHANGE

We are always developing, learning that communication is all about improving the psychology and perception of the work we produce. In its simplest form, delivering this communication is best achieved by creating effective balance of latest technologies, functionality and great visual design to the end user. - always adapting and embracing what’s new, cool and happening.

4. TO CREATE IMPACT - A MEMORABLE USER EXPERIENCE

When all of the elements of communication are organised, in a balanced way, on paper or online by size, position and ‘shout’ we start to create an experience. Add to that some impact or what we call The ‘shout’ - engaging attention ( the first rule of advertising - A.I.D.A.) created by a powerful balance of original imagery, type and colour and we are all in business and the whole thing is creating a memorable wow.

5. TO REMEMBER - WHAT WORKS WINS

It takes skill to create work that really works – To effect this balance, i.e. what sells is what gets the message across. We set out to achieve this by getting into minds, asking questions, drawing on ones own experience and above keeping it focussed, lucid, organised and honest with ourselves - unbiased by fashion or external pressures, but governed by the master of ‘what works wins’.

6. TO DO THE BEST YOU CAN DO – AND BE THE BEST YOU CAN BE

Hammer employs the best people - those are the people who love their work, strive hard and work smart.
On a business level - we are always pushing to be the best as designers, as a company.  On a design level - we believe that great style and form will come from great clarity and function - the greatest designs are those where there is nothing left to take out.

7. TO ALWAYS LEARN AND MOVE FORWARD

We believe the wiser we get the more we realise we need to learn!